Master Your Money with Venus Michael's Breakthrough Book

Create a Stash of Cash in Your Bank Account Today!

Portrait of Venus Michael

Hi There!

Meet Venus Michael

Venus is a transformative figure who turned a career setback into an opportunity for empowerment. With a focus on combating entrepreneurial poverty, she built her bookkeeping business, One21 Account-Ability, and leveraged her partnership with Mike Michalowicz, into a movement that catalyzes photographers toward financial mastery. Her book, Profit First for Photographers, and related services provide photographers with practical tools to transform their passion into profitable businesses.

A certified bookkeeper for more than 20 years, Venus’s approach is deeply personal, making complex financial concepts accessible and actionable in ways that best suit each individual. This has established her as a trusted mentor in the photography industry, guiding many through their transitions from hobbyists to successful business owners.

Venus’s influence is reflected in the success stories of those she has helped. By implementing the Profit First methodology, she has not only reshaped her own destiny but has also paved the way for photographers to achieve financial stability and creative fulfillment. Her work is a testament to the power of resilience and strategic financial planning in building thriving businesses.

Discover Your Business's True Potential

Get a Taste For What Profit First

For Photographers is All About!

Enter your details below to download the first chapter and get ready to be inspired.

  • Gain a personalized understanding of your current business.

  • Identify strengths and opportunities for improvement.

  • Take the first step towards optimizing your business for success.

  • Adaptable resource catering to a range of businesses.

About the Book

Profit First for Photographers


Profit First for Photographers is the definitive guide for photographers ready to escape the cycle of entrepreneurial poverty and achieve financial freedom. Through relatable stories, like that of Felicia, a photographer on the brink of giving up, each chapter illustrates common financial pitfalls and offers a practical, step-by-step roadmap to setting up a tailored banking structure, understanding the nuances of cash flow management, and applying the principles of Profit First to their unique business circumstances. Venus Michael’s approach goes beyond traditional financial advice. She delves into the psyche of the photographer, addressing not just the mechanics of money management but the mindset shifts necessary for lasting success. Her method is both a science and an art, marrying the analytical with the emotional, guiding photographers to a place of financial clarity and confidence. 


What Professionals Are Saying

Praised by industry experts and practitioners alike, Venus’ book is transforming practices across the nation.

"Profit First for Photographers is THE blueprint photographers need to take their business from surviving to thriving. Venus makes it easy to understand and even simpler to apply.”
– Jennifer Fink, Timeless Memories Photography
“Venus takes a subject that I’ve often found confusing and speaks about it in a way that is simple and easy to understand. She really has a pulse on things we need to know, even if we don’t realize we need to know it.”
– Stephani McGirr, EGS Solutions
"This is the missing link every photographer, videographer, studio owner, or small business creative needs to start turning a profit. Period."
– Felicia Reed, Felicia Reed Photography
“Before Profit First, it was nearly impossible to visualize how our business would operate year after year. But now, after working with Venus, it’s so much easier to visualize and see how bright the future really is.”
– Adam Gold, A Gold Photo
“Venus not only coached me through the mechanics of budgets, cashflow, Quickbooks, and Profit First, she’s also just a really great friend—mentoring me through the highs and lows that come with running a business.”
– Sam Garcia, Sam Garcia Architect
“Venus just gets it. She gets photography. She gets our business model. She gets finding money in your business and utilizing cashflow in creative ways. Profit First is just one of the many tools in her toolbox.”
– Susan Symonds and Annie Landry, Mainframe Photographics

Unlock Exclusive Book Resources

Dive deeper into the concepts and strategies discussed in Profit First for Photographers with exclusive downloadable resources! Whether you want to enhance your understanding or implement the techniques on your own, our carefully curated resources are here to help you succeed.

What's included:

  • Profit First Workbook:

    This guide will help you transition from your current cash management system, implement Profit First strategies, and understand your business's financial language for long-term profitability.

  • Profit First Spreadsheet & Tutorial:

    See the numbers in action. This exclusive spreadsheet will help you apply what you’ve learned and see it in action, along with a video tutorial to walk you through the work.

More About The Book

Why This Book?

Venus Michael wrote ‘Profit First for Photographers’ to bridge a critical gap in financial education for photographers and small business professionals who juggle the demands of creativity and commerce. Her approach isn’t just theoretical; it’s grounded in real-life experiences and proven successes, making it an indispensable resource for every photographer aiming to thrive financially and creatively..

Discover the transformative takeaways from ‘Profit First for Photographers’:

Implementing Profit First: Step-by-step instructions to implement Profit First in your photography business for better financial management and profitability.

Practical Strategies: Tangible, actionable steps tailored for the unique needs of photographers.

Expert Advice: Benefit from the combined wisdom of Venus Michael, Mike Michalowicz, Felicia Reed, Jennifer Fink and other industry experts, offering a balanced perspective on financial management in photography.

Real-Life Applications: Explore real case studies demonstrating the successful application of these strategies in photography businesses.

Sustainable Growth: Find out how to achieve long-term financial stability and growth in your photography career.

Profit must be baked into your business. Every day, every transaction, every moment. Profit is not an event. Profit is a habit.


Frequently Asked Questions

Is 'Profit First for Photographers' suitable for those new to financial management?

Absolutely! This book is designed to be accessible to all, regardless of your prior financial knowledge. It provides clear, step-by-step guidance tailored for photographers.

Can an established business also benefit from this book?

Yes, established businesses will find advanced strategies and insights to further enhance their financial performance and growth.

How does this book differ from other financial management guides?

‘Profit First for Photographers’ uniquely combines the Profit First methodology with specific challenges and opportunities in the photography sector, offering industry-specific advice.

Will implementing the strategies in this book require major changes to my current business?

The book lays out manageable steps for integrating Profit First principles. While some changes are necessary, they are structured to be practical and sustainable.

How quickly can I see results after implementing these strategies?

Results can vary, but many readers report seeing positive changes in their financial management within a few months of implementation.

Are there any resources available for further assistance after reading the book?

The book includes references to additional resources, and you can also join our community forum for ongoing support and updates.

Can I apply these strategies if I'm just starting my business?

Yes, the strategies are designed to be effective for businesses at any stage, from start-ups to well-established practices.

Get Social With Us!

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